User traffic on Twitter has slowed since the launch of Threads, which has already surpassed 100 million sign-ups since its debut last week.

Meta’s new text-based social app Threads has quickly gained 100 million users since launching last week, which appears to be negatively impacting traffic on Twitter. According to web analytics, Twitter traffic declined 5-11% over the first two days Threads was available compared to the previous week. Threads was able to grow rapidly by allowing users to sign up with their existing Instagram accounts and bring over some of their followers. However, Threads has not yet launched in Europe due to regulatory issues. The fast growth of Threads may solidify its position as a real competitor to Twitter, which has over 238 million daily active users.

  • GuyDudeman@beehaw.orgEnglish
    1·
    1 year ago

    This is a moment when I’d love to use the “you love to see it” meme comment, but it’s more like… “People are fleeing the burning building, and running across the street to an identical building that is infested with rats and cockroaches!”

    • g0nz0li0@beehaw.orgEnglish
      1·
      1 year ago

      Maybe an optimistic take: people moving = people realising they can move. Eventually some of them may also realise they can move to a platform that’s not controlled by a shitty corpo.

      • wildeaboutoskar@beehaw.orgEnglish
        1·
        1 year ago

        That’s a good point. Plus they won’t be as embedded in the new place as they won’t have 10+ years of history on it. So moving becomes easier generally

      • sammydee@readit.buzz
        1·
        1 year ago

        And can instead move to a platform that is controlled by a rando instance owner with their own set of quirks and foibles. And can choose amongst thousands of such instances, each controlled by a different rando with a different set of quirks and foibles. Out of the frying pan and into the fire indeed.

  • Max_Power@feddit.deEnglish
    1·
    1 year ago

    Threads has not yet launched in Europe due to regulatory issues

    LOL no, there are no “regulatory issues”. Meta itself expects Threads to be illegal in the EU. Which is probably correct. And they do not seem to be having a problem with it. Which is fine by me.