Obviously they will stick with things that make money making it a call of duty look-alike, the same way they have done with 2042.
I’ve played 2042 just because Ps Plus gave it for free and I used mostly portals.
BfV was good with updates, but because of EA they never finished the game and we never saw Russia in a WWII game.
Ehm, it is already like that. Most of smart TVs use Android which is under Google control, a big (if not the biggest) ad company.