I once played the drinking game Paranoia with a group of people where everyone was asking things like “who’s the horniest here” or “who drinks the most on a weekly basis” and “whose probably the worst at their job” and everyone was joking around, laughing and having a good time. When it was my turn to come up with a whispered prompt, I asked “who here drinks glasses of milk regularly” and the guy whose name was said was clearly more concerned about this than any of the other things that had been said that night. He had to know and understand what about him gave off the aura of “milk-drinker” and I’ll never forget how that label was the most upsetting thing that was said that night.