I’m fairly certain that part of the Cambridge Analytica data manipulation scandal thing was that they managed to throw an election by targeting users on the fence and susceptible to the “I don’t need to vote” or the “voting doesn’t matter” type comments and memes.
They targeted their client’s opposition’s voters with these, caused a really low turnout of voters in that demographic, allowing their client to win.

Don’t get sucked into these things.
Vote how you want, even if it’s just the uninspiring, boring, lesser evil, whatever.