Do we consider the text to be the words on the screen or the ideas within the text itself? As a kind of reaction to a current state of affairs, I wouldn’t be surprised if the core idea of this text is thought up by someone every couple days at least, if only in passing. As long as the conditions which brought this meme about in the first place are sustained, it basically can’t die. I’d say, in that sense, this meme could only be considered successful if it doesn’t get replicated forever, it could only be successful if it dies.
Classically, the meme would be the semantic content in this context or a derivative one (unless we consider this text itself to be derivative). It might re-emerge periodically, but some degree of contextual integrity would be necessary for it to be considered the same meme.
Do we consider the text to be the words on the screen or the ideas within the text itself? As a kind of reaction to a current state of affairs, I wouldn’t be surprised if the core idea of this text is thought up by someone every couple days at least, if only in passing. As long as the conditions which brought this meme about in the first place are sustained, it basically can’t die. I’d say, in that sense, this meme could only be considered successful if it doesn’t get replicated forever, it could only be successful if it dies.
What a bloody great comment.
And yes, what matters is the discourse (the ideas within the text), not the utterance used to convey said discourse (the words on the screen).
Classically, the meme would be the semantic content in this context or a derivative one (unless we consider this text itself to be derivative). It might re-emerge periodically, but some degree of contextual integrity would be necessary for it to be considered the same meme.