The issue isn’t where the content lands, it’s the erasure of the local. The idea of branding is to help create a local community on the server that has access to the rest of the social web, rather than an impersonal general node on the network.

What we really want is people who are into, I don’t know, really into Mazdas coming together to talk to each other on MazdaFans.social, with bespoke theming and branding, while also having access to anything else that they want from startrek.social, weirdbugs.social, etc. What we have is everyone on generic omninodes looking for hashtag mazda, totally unsure if they’ll find anything.