You are in the wrong here, Steam have a term where you can’t mark the sale cheaper on any other place, including your own website as you can generate your product keys.
Explain the pricing on virtually every non-Valve-published game on IsThereAnyDeal at any given time. Steam is almost always being undercut by another legit store selling legit Steam keys.
Unless you can point us to that term, is it worth considering that you may be in the wrong here?
I’ve been searching for someone who can give me more than “yeah, but I saw someone say it online” for a while now… I’ve read the public facing docs and have found nothing that says you can’t sell your game cheaper - though there is something that says you can’t sell your free generated Steam keys cheaper without an equivalent deal on Steam ([here] (https://partner.steamgames.com/doc/features/keys#3)).
It is important that you don’t give Steam customers a worse deal than Steam key purchasers.
It’s not even that strongly worded.
Even if there was a super secret policy, how do you think it is communicated to developers so they know not to do it?
Nope. This is, at best, a misconception. At worst, it’s an intentional misinterpretation. They have a term that prohibits the sale of Steam keys cheaper elsewhere. Game publishers are welcome to put their game up for sale on other sites for cheaper; They just can’t sell Steam keys cheaper. Basically, Steam wants to protect their own product keys from being undercut.
Ubisoft has their own storefront, and their own launcher. If you buy games on the Ubisoft Store, you get access to them via Ubisoft’s launcher, called Ubisoft Connect. Ubisoft is free to sell their games at whatever price they want on the Ubisoft Store, as long as they’re not granting access to the game as a Steam key. If you buy it on the Ubi Store and get access via Ubi Connect, then everything is fine. The only way it would be a breach of contract is if Ubi ran a sale on the Ubi Store, then gave players access via Steam. If you buy it cheaper than Steam on the Ubi Store, you won’t get a Steam key.
You can even sell DRM-free versions of your game for cheaper. As long as you’re not selling Steam keys, you’re fine.
I did not set out with the goal of suing Valve, but I have personally experienced the conduct described in the complaint. When new video game stores were opening that charged much lower commissions than Valve, I decided that I would provide my game “Overgrowth” at a lower price to take advantage of the lower commission rates. I intended to write a blog post about the results.
But when I asked Valve about this plan, they replied that they would remove Overgrowth from Steam if I allowed it to be sold at a lower price anywhere, even from my own website without Steam keys and without Steam’s DRM. This would make it impossible for me, or any game developer, to determine whether or not Steam is earning their commission. I believe that other developers who charged lower prices on other stores have been contacted by Valve, telling them that their games will be removed from Steam if they did not raise their prices on competing stores.
I’ve joined one of the Steam Dev Days conference in Seattle. It’s around time where people was still doing things like cross buy etc. (so buying the game on website unlocks both steam, dev’s own drm free version, maybe even console version.) I do not know if any of the actual developer term is updated after that time, but during the conference, one dev asked question exactly like this, can he sell his version without the 30% cut from valve if it does not going through Steam while giving away the steam key for free. The answer is no.
During the time it was explained that if you sell on different platform, that gives better sale %, steam can also impost that sale % on it’s platform. At the time EGS was still not a thing but people asked about can they have different price on different platform, I think the answer is also no or not recommended, as they can request you to match say the base price of itch.io but they don’t mind if that sale and software never use anything from steam. They specifically mention if any steam feature, like invite steam friend is used, then no, even if your game are not downloaded or use any steam distribution feature.
Incorrect, steam allows for lower prices and give aways if steam keys you request… As long as it’s not the base price. That’s how humble bundle works. That’s how every dev give away works.
The “devs” in this case want to sell access to the steam version of their game for lower than the steam price, on a permanent basis. Which is against steams rules, because steam provides a service that needs to be paid for, one that is worth far more than the 30% cut.
I find your 30% cut being less than adequate a very opinionated response. Steam gets to double dip repeatedly with anything that gets sold on their platform. Got a steam key? Now be prepared to always open their app which is defaulted to land on the store page and give you multiple pop ups when logging in. We also harvest your data for “advertising purposes” and you will need to constantly keep our client running if you wish to enjoy your game.
Imagine you had to go into the IOS or google play store every time you wanted to open an app and it started with suggestions for other apps you could use instead. If you wanted to use your app account on another device, even a pc, you need to download the playstore and link your mobile account to it just to then login to the app. Everyone would be shitting bricks.
A) they don’t double dip on the marketplace, developers (or publishers) get the steam tax on all items sold there.
B) maybe, but they provide unlimited nonrate capped downloads for eternity for your game, including free unlimited downloads and uploads of workshop items. Bandwidth isn’t cheap at scale, you could spend >50% of your income as a small dev on distribution, or for 30% you get everything steam provides for eternity for all your players.
I meant double dip as in they get to advertise and force you into perpetually using their software on any device you own that you wish to play your “subscription based” games on (you don’t own the games through steam).
Are we really celebrating Steam taking away distribution? That was a whole industry that’s been completely destroyed by companies like Amazon and now Steam.
So imagine you sold in-game currency for 100 EUR. The distribution costs consist of Value Added Tax, which stands at about 20% in Europe and payment processing fee, which could be around 2-4% depending on the payment method. After all the deductions, the developer keeps about 76-78 EUR.However, if the game is sold on Steam or the likes of Google Play, the developer must pay the store a 15-30% commission in addition to the Value Added Tax.
Yes, marketplaces do calculate and pay VAT for the game developers/publishers. They also add their own commission of 15-30% on top, which leaves the developer with about 50% of the revenue generated on the platform.
If you just want all of your stuff under one umbrella, well that’s your prerogative but you’ve been misinformed on what steam does or how horrible it is for a company to become a monopoly in a sector of the economy.
you get everything steam provides for eternity for all your players.
statements like these are just scary. It’s like everyone has just completely forgotten how companies run in the modern age. Thinking any company has an “eternal” footprint and will always uphold their highest standards just aren’t paying attention to anything.
You are in the wrong here, Steam have a term where you can’t mark the sale cheaper on any other place, including your own website as you can generate your product keys.
I constantly see people saying this.
Explain the pricing on virtually every non-Valve-published game on IsThereAnyDeal at any given time. Steam is almost always being undercut by another legit store selling legit Steam keys.
Except those are grey market keys and Valve can just take the game away from you once they detect it.
ITAD only lists retailers that are fully legit. No grey market.
Unless you can point us to that term, is it worth considering that you may be in the wrong here?
I’ve been searching for someone who can give me more than “yeah, but I saw someone say it online” for a while now… I’ve read the public facing docs and have found nothing that says you can’t sell your game cheaper - though there is something that says you can’t sell your free generated Steam keys cheaper without an equivalent deal on Steam ([here] (https://partner.steamgames.com/doc/features/keys#3)).
It’s not even that strongly worded.
Even if there was a super secret policy, how do you think it is communicated to developers so they know not to do it?
Nope. This is, at best, a misconception. At worst, it’s an intentional misinterpretation. They have a term that prohibits the sale of Steam keys cheaper elsewhere. Game publishers are welcome to put their game up for sale on other sites for cheaper; They just can’t sell Steam keys cheaper. Basically, Steam wants to protect their own product keys from being undercut.
Ubisoft has their own storefront, and their own launcher. If you buy games on the Ubisoft Store, you get access to them via Ubisoft’s launcher, called Ubisoft Connect. Ubisoft is free to sell their games at whatever price they want on the Ubisoft Store, as long as they’re not granting access to the game as a Steam key. If you buy it on the Ubi Store and get access via Ubi Connect, then everything is fine. The only way it would be a breach of contract is if Ubi ran a sale on the Ubi Store, then gave players access via Steam. If you buy it cheaper than Steam on the Ubi Store, you won’t get a Steam key.
You can even sell DRM-free versions of your game for cheaper. As long as you’re not selling Steam keys, you’re fine.
It’s a major part of the lawsuit itself.
http://blog.wolfire.com/2021/05/Regarding-the-Valve-class-action
So before saying they are wrong, see what happens in the lawsuit alleging just that
I’ve joined one of the Steam Dev Days conference in Seattle. It’s around time where people was still doing things like cross buy etc. (so buying the game on website unlocks both steam, dev’s own drm free version, maybe even console version.) I do not know if any of the actual developer term is updated after that time, but during the conference, one dev asked question exactly like this, can he sell his version without the 30% cut from valve if it does not going through Steam while giving away the steam key for free. The answer is no.
During the time it was explained that if you sell on different platform, that gives better sale %, steam can also impost that sale % on it’s platform. At the time EGS was still not a thing but people asked about can they have different price on different platform, I think the answer is also no or not recommended, as they can request you to match say the base price of itch.io but they don’t mind if that sale and software never use anything from steam. They specifically mention if any steam feature, like invite steam friend is used, then no, even if your game are not downloaded or use any steam distribution feature.
Incorrect, steam allows for lower prices and give aways if steam keys you request… As long as it’s not the base price. That’s how humble bundle works. That’s how every dev give away works.
The “devs” in this case want to sell access to the steam version of their game for lower than the steam price, on a permanent basis. Which is against steams rules, because steam provides a service that needs to be paid for, one that is worth far more than the 30% cut.
I find your 30% cut being less than adequate a very opinionated response. Steam gets to double dip repeatedly with anything that gets sold on their platform. Got a steam key? Now be prepared to always open their app which is defaulted to land on the store page and give you multiple pop ups when logging in. We also harvest your data for “advertising purposes” and you will need to constantly keep our client running if you wish to enjoy your game.
Imagine you had to go into the IOS or google play store every time you wanted to open an app and it started with suggestions for other apps you could use instead. If you wanted to use your app account on another device, even a pc, you need to download the playstore and link your mobile account to it just to then login to the app. Everyone would be shitting bricks.
A) they don’t double dip on the marketplace, developers (or publishers) get the steam tax on all items sold there.
B) maybe, but they provide unlimited nonrate capped downloads for eternity for your game, including free unlimited downloads and uploads of workshop items. Bandwidth isn’t cheap at scale, you could spend >50% of your income as a small dev on distribution, or for 30% you get everything steam provides for eternity for all your players.
I meant double dip as in they get to advertise and force you into perpetually using their software on any device you own that you wish to play your “subscription based” games on (you don’t own the games through steam).
Are we really celebrating Steam taking away distribution? That was a whole industry that’s been completely destroyed by companies like Amazon and now Steam.
(link)
If you just want all of your stuff under one umbrella, well that’s your prerogative but you’ve been misinformed on what steam does or how horrible it is for a company to become a monopoly in a sector of the economy.
statements like these are just scary. It’s like everyone has just completely forgotten how companies run in the modern age. Thinking any company has an “eternal” footprint and will always uphold their highest standards just aren’t paying attention to anything.