Exclusive: Campaigners say company’s apparent abandoning of 2030 pledge is a ‘masterclass in greenwashing’

Coca-Cola has been accused of quietly abandoning a pledge to achieve a 25% reusable packaging target by 2030 in what campaigners call a “masterclass in greenwashing”.

The company has been previously found by researchers to be among the world’s most polluting brands when it comes to plastic waste.

In 2022, the company made a promise to have 25% of its drinks sold in refillable or returnable glass or plastic bottles, or in refillable containers that could be filled up at fountains or “Coca-Cola freestyle dispensers”.

But shortly before this year’s global plastics summit, the company deleted the page on its website outlining this promise, and it no longer has a target for reusable packaging.

    • Nurse_Robot@lemmy.worldEnglish
      41·
      14 hours ago

      Me personally? Damn, I didn’t realize I was the one keeping them in business, despite not purchasing their products.

      Corporations and the upper class want infighting. They want us to fight each other and blame each other for their evil tactics. Stop playing into their hands. Blame them, not the average consumer.