• melsaskca@lemmy.ca
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    1 hour ago

    That’s like apple putting out a new same sized phone with no new options, but a different model number.

  • JcbAzPx@lemmy.world
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    20 hours ago

    The original change dropping HBO was one of the stupidest branding changes I’ve ever seen (and there’s a lot of competition). To be honest, they’d be better off dropping the Max part instead.

  • tauren@lemm.ee
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    21 hours ago

    subscribed to Max

    found zero Max Verstappen race wins

    cancelled

  • kryptonianCodeMonkey@lemmy.world
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    20 hours ago

    Probably because “Max” sounds more like streaming service for cinemax than HBO. Just bad branding and arguably opens them up to copyright suit.

  • Aganim@lemmy.world
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    1 day ago

    Ah, I almost forgot it was officially called Max, they kept the brand ‘HBO Max’ here. During the rebrand they found out we already had a public broadcaster called ‘Omroep MAX’, which is often shortened to just MAX in the names of their programs. Trying to claim that name would probably have not gone well for HBO.

  • ninjabard@lemmy.world
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    2 days ago

    I had a survey from them where I answered that dropping HBO from their branding was the second stupidest fucking decision they’ve made since Zaslav became CEO. Second only to removing legacy content and canning complete movies for tax purposes. That was maybe a month and change ago.

  • kadup@lemmy.world
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    2 days ago

    Companies that reach a certain critical mass really truly become incompetent. I don’t mean just evil or profit first, I mean simply incompetent at the most basic aspects of running a business. There are marketing departments that behave as if the entire team is composed of interns frantically googling marketing slang.

    Warner Bros, Hasbro, Apple, they’re carried by the inertia of their gigantic size and the customers that were alive to have moulded their vision about the company during their good years.

    • givesomefucks@lemmy.world
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      2 days ago

      Companies that reach a certain critical mass really truly become incompetent

      It’s by design.

      The guy who creates a game studio to make his own game understands everything about making it.

      The AAA studio that buys them out kinda understands games but care more about profit than any individual IP, so the game suffers.

      The giant corporation that buys the AAA studio doesn’t give a fuck about games in general because it’s a small slice of a giant pie. They use the CEO position there as a training spot for executives that don’t understand anything about games.

      It applies to any industry, but no one can out bid the giant corporations and they have to keep buying stuff up to maintain profit increases.

      Eventually they’ll cannabilze everything till there’s 2-3 options then eventually just one.

    • sowitzer@lemm.ee
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      21 hours ago

      Seems like at about 5000 employees is when HR becomes the thing that drives so many decisions that don’t matter. And from there it’s all downhill.

    • MelodiousFunk@slrpnk.net
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      2 days ago

      They don’t even need to reach critical mass. The last place I was at was a shitshow held together by a handful of overachievers. At every level there were idiots making decisions and protecting friendly mouth-breathers. And when we would contact the Big Players in the industry, it was much the same on their end. It got to the point where I had to remind people that just because you’re calling Big Name Brand, the person you’re talking to is you. And they report to Dave (the know-nothing manager we all worked under). Nobody has a fucking clue. So cut the person on the other end of the line some slack.

  • CoffeeJunkie@lemmy.cafe
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    1 day ago

    I was wondering why the HBO Dwight Schrute meme was making the rounds again. I swear this is the corporate equivalent of changing your pronouns every month.

  • ramsgrl909@lemmy.world
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    19 hours ago

    I wonder if they looked at the data for how people find the website, I’d find it by googling “hbo login”

    • dantheclamman@lemmy.worldOP
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      17 hours ago

      I suspect the competent people knew all along. I wonder if the name was changed because of internal politics in the company against HBO. They changed the name when they were gutting a lot of HBO’s leadership