According to SAG AFTRA, the deal will “enable Replica to engage SAG-AFTRA members under a fair, ethical agreement to safely create and license a digital replica of their voice. Licensed voices can be used in video game development and other interactive media projects from pre-production to final release.”
The deal reportedly includes minimum terms and the requirement for performers’ consent to use their voice for AI.
However, several prominent video game voice actors were quick to respond on X, specifically to a portion of the statement which claims the deal was approved by “affected members of the union’s voiceover performer community.”
Apex Legends voice actor Erika Ishii wrote: “Approved by… WHO exactly?? Was any one of the ‘affected members’ who signed off on this a working voice actor?”
That’s correct, but it’s important to distinguish something explicitly here. The voices may not be copyrightable, but the dialogue is, as long as it’s not also generated by AI (i.e., dynamically generated). Also, the trained model that generates the voice is still proprietary: only its product (and only the sound itself, not the words if the speech is from a script) can be openly used.