It’s the same reason we got all those let’s play screaming youtubers in the 2010s.
They appeal to much younger and more impressionable demographic of young teens and children that are easily entertained through what most adults would probably label as annoying and very shallow content.
You do realize that it’s a choice made by the woman herself right? If you enter Othrodox church as a woman not wearing one they won’t kick you out. It’s also a tradition not a requirement.
I’ve been in my fair share of Orthodox churches in Romania and very few women actually wear a veil for normal church services.