I get where you’re coming from and tend to agree. And yet in this case, he says the bottom 25% are in the bottom 25%. That’s literally just how numbers work. That’s the entire substance of the post. That seems a clear joke, imo.
But I guess I say that, and then there’s Rep MTG who says far dumber shit, except completely seriously. I guess it’s hard to tell the difference between joke stupid and real stupid these days.
In a case like this, I would assume it is a budgetary thing - if your marketing campaign is budgeted at $100k, you wouldn’t want to give away a million dollars of free goods.