It’s plant based capitalism.
Tyson hopes to undercut the vegan market that already exists by making sure that money goes to them and not to vegan companies. That money will be and has been used to continue their core business of hurting animals. It’s portfolio diversification with the end goal of killing smaller companies and achieving monopoly in their sector. They don’t care about animals, they care about profits.
Tyson as a company also lobbies for ag-gag laws that aim to turn vegan activists into criminals and felons and keep the world from seeing what they (Tyson) do to animals and the environment. When you buy from them, they take that money and use it to fund anti-vegan and anti-environment legislation (not to mention anti-welfare legislation for their victims)
Matrix is awful, sorry. I tried using it for like a year, but it kept randomly encrypting things and not letting ppl see messages, or worse, kicking them out of the chat