Money. It’s always money.
From the article:
Achtemeier charged as much at $4,500 per truck for work that often took him two hours or less. Achtemeier advertised his services on social media nationwide, doing business as Voided Warranty Tuning (VWT) or Optimized Ag. Between 2019 and 2022 his company took in more than $4.3 million in gross profits.
Damn, I wish I could upvote this more than once.