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Cake day: July 14th, 2023

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  • I like Galloway’s analysis here: https://www.profgalloway.com/the-podcast-election/

    I am going on AC360/MSNBC/Smerconish to discuss the male vote — this election gave us the opposite of the expected referendum on bodily autonomy; it was the Testosterone Election. The only thing I’m (fairly) certain of is what medium played a pivotal role, for the first time, in young people’s decision to violently pivot to Trump: podcasts.

    Almost half of adult Americans, 136 million people, listen to at least one podcast a month. The global audience is now 505 million, a quarter of the internet’s reach.

    Rogan has 16 million Spotify subscribers and can reach many more people across a variety of other platforms: In just three days after the live podcast, his three-hour-long conversation with Trump was viewed 40 million times on YouTube.

    By comparison, when Trump appeared on Fox News’ Gutfeld!, which averages about 3 million viewers, he reached 5 million people, and the full episode has been viewed 2.3 million times on YouTube.

    Among Fox’s 3.5 million regular viewers, 70% are 50 and over and 45% are women. The No. 2 cable network, MSNBC, reaches 1.5 million viewers most days; its median viewer is a 70-year-old woman. So: a big audience of young men vs. a small audience of older women. People listen to pods to learn; they watch cable TV to sanctify what they already believe. The former is (much) more appealing to candidates and advertisers.

    Rogan’s demographic is 80% male, 93% under 54, and 56% under 34. Men under 34 are the Great White Rhinos of advertising, the most valuable beast in the consumer jungle, and they’re increasingly difficult to find.

    He also mentioned in a CNN interview: “Look at the top 10 podcasts. 8 of them lean right, and Trump went on 6 of them.”










  • The Dems had a weak message and they struggled to deliver it where it mattered.

    They raised a record amount of money, and spent it on door-knocking and cable ads talking about a rebounding economy, the middle class, and diversity.

    The voters who decided the election live in apartments and listen to podcasts, and see an economy in the shitter, and see themselves as working class (not middle) and just an average schmuck.

    Total disconnect.

    They didn’t even need to move to the right to reach these voters, and they alienated a bunch of the left by trying.








  • I think the two most salient points here are:

    1. Podcasts

    TV and radio are dead, social media is a wasteland. Podcasts are reaching young folks, especially men.

    Which brings me to…

    1. Young men are in freefall

    They’re doing worse than previous generations did at their age, across every metric you can imagine, and they’re also doing worse than young women.

    That’s not to say we should stifle women’s success!

    But if all you have to offer young men is a lecture on their unearned privilege, I think it’s not surprising that they take their business elsewhere.

    Importantly: This doesn’t make them right.

    But if we don’t figure this out, we’re fucked. We have to have a positive message for men who are struggling and desperate. If we don’t offer a plan, guess who will?