The thing is that R1 is being compared to gpt4 or in some cases gpt4o. That model cost OpenAI something like $80M to train, so saying it has roughly equivalent performance for an order of magnitude less cost is not for nothing. DeepSeek also says the model is much cheaper to run for inferencing as well, though I can’t find any figures on that.
The original gpt4 is just an LLM though, not multimodal, and the training cost for that is still estimated to be over 10x R1’s if you believe the numbers. I think where R 1 is compared to 4o is in so-called reasoning, where you can see the chain of though or internal prompt paths that the model uses to (expensively) produce an output.