Agreed on both points. I also found the Beyond burger extremely tasty, sort of too good to be real. The Impossible burger was more realistic but less tasty!

Of course you’re right about the social pressure. And it’s a crazy situation, given the ecological disaster that beef is. Personally I quite enjoy performatively ordering the vegan burger (I am not fully vegan) and making others squirm when they go for the beef version. I like to insist loudly that this is just my personal choice, that they should get whatever they want, no judgement. And that’s true, sort of. Not gonna win any converts by browbeating people. But humans are social animals. Someone has to show the way.