Summary
Wealthier households, earning over $100,000, are dominating holiday travel this year, making up 45% of travelers and over half of paid lodging customers, according to Deloitte.
Rising costs, including airfare and luxury accommodations, have priced out lower-income households, whose travel participation has declined.
Affluent travelers are driving demand for premium experiences, with high-end destinations seeing significant price increases. Meanwhile, budget-conscious travelers are cutting costs by staying with family or using credit to fund trips.
Inflation continues to strain travel budgets across income levels, with 29% of travelers expecting to take on debt.
How else can the media try to find yet more ways to divide everyone? Division sells clicks. NBC is especially good at talking about economic nonsense in ways that sound like talking points or information when it’s really just “we’re broadcasting this message that the actual rich want everyone else to react to, so those actual rich can get richer.”
In this case, it’s subtle marketing, the goal, is to make “less-rich” people go stay at a hotel and order that upgrade to a king bed.
Example:
$50,000/yr person: “I’m going to stick it to the $100k rich person! You know, the one that’s living like a king, who drove to the Motel 6 across the street in a 10 year old used Prius. Yeah! See? I can live like a rich person too! Orders overpriced hotel room beer, Suck it rich person!”
Actual rich person: eyes light up like Christmas as their billions continue to grow from a troll article.